樓上® HK JEBN |海味|花膠|冬蟲草|海參|乾鮑|燕窩|滋補品 - Milestones | About Us

About Us

milestones_cover-2-20240131.jpg
Milestones

  1. 2023

    18 September
    Launching of the dual-QR code "genuineness verification" service on the official website of HK JEBN, which is first available for selected dried edible bird's nest products. Customers can visit our dedicated authentication webpage for verification.

    22 June
    25th Anniversary of HK JEBN Group.

    4 May
    The last business day of Causeway Bay Pop Up Store.
    During Covid-19 epidemic, the company rented a King’s Grade shop at the junction of Russell Street and Percival Street at a fraction of the price, which was a milestone for the company during the epidemic.

    22-24 January
    After years of suffering from Covid-19 epidemic, normal travel between Hong Kong and the Mainland have been gradually resumed since 8 January. With the belief of not to disappoint our long-awaited customers, special arrangements have been made for all branches to be operated normally from the first to the third day of the Lunar New Year.

  2. 2022

    18 June
    Organized the 1st Newlyweds-to-be Cup "Heart to Heart Betrothal Gifts Award".

    13-15 May
    First participation in the Hong Kong Wedding Fair and conducted live broadcast at the exhibition venue.

  3. 2021

    1 November
    A new headquarter of HKJEBN's own-brand product manufacturing factory was completed. The introduction of production automation systems and facilities, which significantly improve production efficiency. There is a central kitchen in the factory by equipping with professional chefs and an R&D team, and developing more creative, delicious and healthy own-brand products.

    14 September
    Unveiled the first Hong Kong Pop-up shop, which located in G/F, Nos. 67-69 Argyle Street, Mong Kok, Kowloon.

    1 September
    The newly established logistics center was officially opened in Tsing Yi. Through the automatic warehouse system, it facilitates capacity and inventory management, and delivery efficiency.

  4. 2018

    A variety of special events had been held during the 20th Anniversary of HK JEBN Group, including: "Regimen & Rainbow Diet Talk" at the Chinese University of Hong Kong, "HKD 2 / MOP 2 Early Bird Discount for All Products at Shops", "Facebook 20 Creative Photo & Writing Contest " and “20th Anniversary Celebration Ceremony” , etc. The Company also provided offers for eligible employees and their relatives, etc., to visit Hong Kong Disneyland / Guangzhou Chimelong Safari Park, to share the joyfulness.

  5. 2017

    23 October
    Our subsidiary company “HK Elements Ltd – Laboratory Division” has been granted ISO17025 accreditation (Trace elements and Microbiological examinations in foodstuff) by Hong Kong Accreditation Service, the assigned registration number is HOKLAS 260.

  6. 2016

    1 November
    Our subsidiary company “HK Elements Ltd - Laboratory” has been granted ISO17025 accreditation (Trace elements in foodstuff) by Hong Kong Accreditation Service, the assigned registration number is HOKLAS 260.

  7. 2015

    10 March
    HK JEBN Group Center “Food Museum” was officially opened, introducing brief history of the food industry, as well as our products with product source, history and features.

  8. 2014

    11 September
    Online shopping platform Tmall Global store opened, as a milestone to strengthen China market. We are offering Chinese consumers highest quality globally imported goods, with no fakes pledge.

    From August
    Enhanced 5-days working week arrangements will apply to all shops and the production department. All members of staff who have worked for one full year will be able to enjoy a 5-days working week. This will allow staff to have sufficient time to rest.

  9. 2012

    According to the marketing survey conducted by the School of Business, University of Hong Kong. HK JEBN Ltd. is the No.1 in terms of sales volume of dried bird’s nests, Chinese wild cordyceps and dried seafoods in Hong Kong market.

  10. 2011

    21 August
    Unveiled the first Macau store, which located in 6/F, Circle Square, 61 Avenida De Aimeida Ribeiro, Macau.

  11. 2010

    July
    Develop the Japanese Products zone in over 10 stores at the same time. Different Japanese products have been introduced.

  12. 2008

    Awarded the “ISO 22000:2005”, “HACCP” and “GMP” food safety certifications.

    From July
    Executed eight days leave per month for retail staff and five working days per week for rear-service personnel and office staff. Awarded as the employer of “Enhancing Good People Management Practices and Harmonious Labour Relations” by Labour Department.

  13. 2007

    Invested 1.5 hundred million to purchase the whole building. The building will be reconstructed as the Operation Centre of the Group and will be completed at the mid of Year 2013.

    Awarded as “Hong Kong Top Brand” by Hong Kong Brand Development Council.

    Prosecuted several fake companies of HKJEBN successfully which those fake companies had to cease the use of the brand of “樓上® ” instantly by the officially force of High Court.

  14. 2006

    Cooperated with the Chinese University of Hong Kong for the website of www.crocobest.com to promote the genuine products of crocodile.

    Unveiled the first Guangzhou store, which located in Zone D, South Tower, Liwan Plaza, 9 De Xing Road, Liwan District.

    June
    “Eastweek”—a local magazine in Hong Kong published a report which claimed that the bird’s nest sold by HK JEBN is suspected by cheating. Consumers were misled by the report. HK JEBN immediately published an advertisement which offered a reward of HK$10,000,000 to seek any fake bird’s nest from HK JEBN. After the announcement was published, the report of “Eastweek” proved to be rumor, the case was closed.

  15. 2005

    Launched Corporate Website www.hkjebn.com.

    Established the Laboratory. Various bacterial, heavy metal, insecticides or pesticides testing are supported in existing laboratory.

  16. 2003

    Chinese Wild Cordyceps have been introduced. Over 1 ton per year of sales volume started from 2006.

  17. 2002

    Different Dried Seafood products have been introduced.

    According to the research of AC Nielsen, No. 1 in term of sales volume of Bird’s Nest in Hong Kong. Over 20 thousand catty of total sales amount per year.

  18. 22-6-1998

    Started the business―specialized in Bird’s Nest Products.

TOP